Weapons of Mass DistractionMySpace goes mobile

 Intro:

Wireless newcomer Helio has hooked up with the popular social-networking portal MySpace to introduce a pair of multimedia handsets as it prepares to launch a new mobile brand that targets young, tech-savvy consumers.

Helio, which will launch in the U.S. this spring, is a joint venture between Korean wireless carrier SK Telecom and Internet service provider EarthLink. The CEO of the venture is Sky Dayton, founder of EarthLink and Boingo Wireless.

Helio's wireless offerings, designed to make the virtual-network operator a hub of a connected group of users, is anchored by MySpace, a community of some 55 million members who chat and share music, photos, blogs, and other content online.

Real-Time Connection

MySpace Mobile on Helio takes that community experience one step further, enabling the members of that community to connect with each other at any time from any location.

Users will have a MySpace mailbox along with access to blogs, photos, and member profiles. Helio customers will be able to submit photos to MySpace.com from a Helio phone. Additional photo storage will be available on the devices themselves, and a presence indicator on the phones will show when friends are online.

The two Helio handhelds, called the the Hero and the Kickflip, are based on high-end mobile phones from Korea. Both feature virtual mobile-entertainment centers, stereo speakers, and built-in digital cameras. The handsets will be able to operate over high-speed, third-generation networks.

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